Why Payment Gateway Integration Breaks During High Traffic Sales in India
High traffic sales are exciting. Whether its a festive offer, flash sale, influencer promotion, or marketplace campaign, Indian ecommerce stores often see traffic spikes within minutes. But heres the harsh reality: Many stores discover their payment gateway can not handle the surge. Payments fail. Orders stay pending. Customers retry multiple times. Some get charged without confirmation. Support tickets flood in. If you are searching for answers, chances are you have already experienced this. Lets break down why this happens and how to fix it properly. 1. Payment Gateways Are Not the Only System Under Load Store owners often blame the gateway immediately. But during high traffic, multiple systems are stressed at once: Your hosting server Checkout page scripts Inventory management Tax calculation modules Third party plugins Payment gateway API Even if the gateway works perfectly, your server might not process the response fast enough. This is why proper...